Finalist – Cannes Outdoor Lions

Bronze – Axis Out of Home Campaign

Finalist – Axis Guerilla Advertising

PROBLEM:

It’s hard to enjoy Fly Buys if you don’t have enough points for big ticket items.

SOLUTION:

Make Fly Buys more accessible by offering music downloads for a small number of points.

RESULT:

We showed how everyday shopping can turn into an easy reward by redeeming points for music.