PROBLEM:

Tourism advertising is formulaic – people were tired of seeing the same old ‘product’.

SOLUTION:

Use 20 unique filmmakers to share personal stories about the region and experiences to create engaging and relatable content.

RESULT:

The strategic platform unlocked truly authentic stories of the region and allowed a group of storytellers to redefine ‘paradise’. This has created a 17% increase in visitation to the region nationally and internationally.

Silver – W3 – Branded Content

Silver – Telly Awards – Online video content

Silver – Telly Awards – Internet/Online Video – Travel/Tourism

Finalist – Spikes – Digital Online Video

Finalist – Spikes – Branded Content, Best non-fiction